Customers often flit from one brand to another when they find lower prices or other incentives to buy from one of your competitors.
So how can you cultivate loyalty among your customers? Here are some ideas you can easily and quickly implement:
Create a Digital Loyalty Program
Customers are more likely to stick with a brand that offers a loyalty program where they accrue loyalty points they can later redeem for products or discounts.
Today’s customers are tech-savvy shoppers so don’t waste your time, energy, and money setting up a paper-based loyalty. Enroll your customers in a mobile-based loyalty program that you can use to push out coupons and offers. This program allows your customer to redeem their loyalty points at checkout.
Leverage Social Media
Social media is where many consumers go to learn about brands deals and offers. Social media is a great place to build your brand reputation and build brand loyalty with your followers.
One good idea is to set up different offers on each social channel you use. This encourages people to follow you on each channel, since each provides different value. It also allows you to test out different offers to see which social media platform is working best for you.
Celebrate with your customers. Depending on your business, collect information about your customers such as their birthdays, anniversaries, and other important dates. Send birthday and anniversary cards in the mail or use your loyalty program to send unique offers to celebrate your customers’ special days. Who doesn’t like to get a free ‘something’ for their birthday?
Pay Attention to Feedback
Do you go to Yelp to check out a restaurant before you dine there? Most people do so, as a business owner, you should pay attention to user-generated feedback. Your customers are paying attention to this online content. If you’re getting bad reviews, fix them. Reach out to the person making the complaint offline and offer to make it right. Thank customers for those positive reviews.
Being a brand that is proactive about its reputation and customer experience is one that shoppers will be loyal to.
Loyalty isn’t a given; it’s something a brand has to work toward and earn. By showing your customers that you care and giving them incentives to buy from you again and again, you’ll succeed at forging long-term relationships with your customers.