Set your business apart from your competition by strategically using video in your website.
Why use video in your website?
Video allows you to engage with your potential customers and existing clients on an intimate level. You can humanize your brand and allow viewers to get to know your business, products and services on a deeper level. Video on your website also helps it rank higher in online searches.
How to use video on your website
There are some great ways you can use video on your website. Here are some of our favorite ways to best use video:
1. Explainer videos
Explainer videos are short, usually animated, videos that explain your business in a concise and compelling way. These videos, because of their length, are easy to share on social media.
Testimonial videos are one of the most effective forms of marketing. They work because they’re authentic. For a prospective customer, there is something powerful about seeing someone else who has the same pain points sharing their experience and recommending a solution.
3. Background video
A background video often plays on the homepage or a specific landing page. This video doesn’t have sound and doesn’t have a lot of motion. It doesn’t distract from your page content but provides a subliminal message about your products or services.
Get professional help!
Videos that you use on your website should be professionally created. By investing in a good video with a skilled videographer, your business, products, and services appear in their best light. You will be taken seriously. If you’d like recommendations for great local videographers, let us know because we have some amazing people we work with.
Video is a great tool to engage your audience, increase your brand recognition, and keep visitors on your site for longer periods of time. Give it a try!