With over two billion active users, Facebook is the world’s largest social media platform. For small businesses, it levels the playing field. Have a Facebook page can put you in front of thousands of potential customers.
Facebook often changes their algorithms so sometimes fans have a difficult time finding business posts.
You spend time and energy posting to your Facebook page. Wouldn’t you like to get the most out of it?
Link on your website
Put a link to your Facebook page on your website. This way people can get directly to your page to see your posts. Once people discover your posts and share them, it becomes easier for other people to find your page.
Use SEO on Facebook
Improve the SEO (search engine optimization) you use in your posts and on your Facebook profile to get your posts found through search engines.
On your Facebook page, fill in the “About” and “Info” sections with useful information and keywords. Also include links to your website and other social media platforms.
It’s all about timing
Improving your Facebook posting times is an effective way to increase the number of people seeing your content. Look at your analytics on Facebook to see when the most people are reading your posts. Once you find that sweet spot or two, use the Facebook scheduler to post at those times.