Posting a blog just to post can leave your readers disappointed. If you don’t give them something interesting to read, they won’t return.
Blogging with a clear strategy is very beneficial to your business. Here are three simple steps that will have you creating blogs that attract readers and generate quality leads.
Define Your Target Audience
Before you start writing, you must define who your ideal customer is and then ask questions about them. The questions to ask are:
What level of knowledge do your customers already possess?
What are their pain points?
What problems do your products or services solve?
By asking and answering these question, you better understand your audience, allowing you to bring value to them and build your credibility.
Know the Popular Topics
Write about what’s happening in your field. If you need topic ideas, search online for the hot topics on sites such as Buzzsumo (http://buzzsumo.com/). You can enter keywords and see a list of the most popular content using those terms. Get ideas from these posts but remember, produce original content.
Be Original and Unique
Your posts should offer value to your readers. Offer them something different than what they’ll read on your competitor’s site. Offer up a unique way of looking at something. Have your personality shine through your writing.
Remember to have a blogging schedule and stick to it. Your readers come to expect a new post from you every week or month. Make your words work for you!