Facebook is a powerful tool for small businesses. There are more than 1.8 billion active monthly users on Facebook, so your business should be there.
The purpose of your Facebook business page is to educate and entertain your followers and to drive traffic to your website.
Here are some tips to help you create great content that will grow your followers.
Define your goals
Before your take to Facebook, have a marketing plan in place for this social media platform. What do you want your presence on Facebook to do for you? Do you want to increase your visibility, promote a new product, or reach new audiences?
Post content in various forms
Remember when we could only post text onto Facebook? Because Facebook has changed (and they’re always changing!), you must post engaging content. That not only includes interesting text but pictures and videos.
Don’t exclusively post photos or videos. Switch it up. Look at your posts from a weekly and monthly perspective and make sure you’re using all types of media to engage your audience.
Are you making the best use of Facebook Live? When was the last time you published a video? Did you use the background color option? Have you posted too many pictures lately?
Use your brand’s unique voice
Choose the voice that fits with both you and your business. Are you funny and playful or sarcastic and witty? Or are you just informative?
No matter which voice you choose, remain consistent. Your followers expect that. Remember the voice you use on Facebook should be the same voice you use on your website, in your brochure and any other communications with your clients.
Include a Call-to-Action
Never forget to include a Call-to-Action (CTA) in most of your posts. A CTA can be powerful. CTAs are as simple as “tell us what you think in the comments” or “tag your friend.”
Keep on a schedule
Scheduling your posts is a vital part of managing your Facebook page. Your followers come to expect your posts on certain days at certain times. Don’t disappoint them!
Set a schedule and stick to it. Of course, you can always add in extra posts for special holidays, an event you’re hosting, or a promotion. That’s great. Just also post at your regular times.
Facebook has a great scheduling tool built in that you can use to schedule your posts. So, take the time to create your content in advance and schedule them. That way, you don’t have to worry about getting a post out on a busy day…it will happen without you having to do that day.