It’s challenging being a small business owner. You are an expert in what you do; that’s why you’ve started your business. But marketing your products or services is a completely different kind of challenge.
Of course, you need a stunning website to drive traffic to. But what other type of marketing techniques should you use to promote your business?
This is where we can help! Below are some different approaches you can take to promote your business. Remember, if it gets to be too much, reach out to a professional marketing firm!
Keep your customers in the know about an upcoming sale or new products with email marketing.
Email marketing can be more than just an email sent out about a specific event. It can be a monthly newsletter along with traditional email blasts.
Collect emails from your website visitors by offering them a place to sign up for your free monthly newsletter.
Keep in mind that you don’t want to spam your subscribers. Find an email frequency sweet spot and stick to it. Too many emails and people will ignore your emails and eventually unsubscribe.
Social media is a great place to engage with your community. You can get feedback, reply to comments and ask questions of your followers.
Be sure to publish content that your followers will enjoy and engage with.
Advertising on Social Media
Social media advertising is one of the most effective and direct marketing tools for small business owners. Your ads can be very targeted and fit your budget.
A great way to promote your small business is to partner with another business for cross-promotion. Your partnership should be with a business that both shares your company values and has a similar audience, but is not a direct competitor of yours.
Partnership marketing benefits both businesses by allowing each other access to a wider audience they may not have previously reached.
Take advantage of the online business directories to advertise your small business.
Listing your business on Google My Business will immediately land you on Google Maps. Other platforms such as Yahoo Local and Yelp can also help your online presence.