Instagram is one of the most powerful social media platforms a small business can use. With over 700 million monthly active users, Instagram is the place to be.
But what do you do if your posts are falling through the cracks and you aren’t reaching your target audience? Don’t worry! There are plenty of ways to increase your engagement and reach more fans.
Here are some tips to help you boost your Instagram account.
Post the right content
Online, content is king! You need to focus on creating quality content for your target audience.
Align your voice to your brand
If you have a stunning website, make sure to align your voice on Instagram to match your website’s tone. Find your voice and invite fans to engage with you. Remember to think about who you are talking to and how your business can help them.
Use hashtags to gain traction
Thousands of images are published every minute on Instagram so it’s easy to get lost in the crowd. Instagram visitors can search for a hashtag to explore content within that subject. Using hashtags on your posts allows people to easily find and read your posts.
Be sure that the hashtags you are using are related to your brand. Don’t just slap hashtags onto your posts willy-nilly.
Interact with your followers
This is the social part of social media. Engaging with your followers can boost your level of interaction in a huge way. Nurture your online community and it will grow big and strong!
Write a clear bio
One of the first things people see when they arrive at your Instagram account is your bio. This prime piece of real estate is located right next to your profile picture so make the most out of this space.
Share personal information and make it fun. Be sure to include your contact information as well as your website’s URL.