You’ve heard the phrase ‘don’t judge a book by its cover,’ right? Well, whoever coined that phrase obviously never heard of Facebook!
Your Facebook cover photo is often an overlooked, but very important, visual marketing tool. A good cover photo can help tell your brand’s story.
When dealing with social media images, size does matter! According to Facebook, your cover photo displays at 820 pixels wide x 312 pixels tall on desktops and 640 pixels wide x 360 pixels tall o smartphones. Naturally, you want to check to see how your image looks on both a desktop and smartphone to make sure your image is chopped off.
Choosing your cover photo
Your profile picture is a small space but your cover photo space is where you can really show off what your brand is all about.
Here are some ways you can use your cover photo:
Promote your products: show off current and soon-to-be-released products. Facebook has recently allowed brands to add videos to their cover photos so you might want to put in a short video of how your product works.
Promote your latest campaign: if you have a new promotion or contest/giveaway, use your cover photo as a promotional tool.
Change with the seasons: Celebrate holidays, the changing seasons, or other fun calendar events in your cover photo.
Promote your clients: If you have some great, loyal customers, why not showcase them?
Free tools to create your own Facebook cover photo
Luckily for small businesses that don’t have an on-staff marketing expert, there are some great, free tools available to help you create a fantastic Facebook cover photo. Here are some of my favorites:
Canva has pre-set sizes for all your social media platforms, not just Facebook, so your covers and other images come out perfect every time.
Do you want to create a collage as your cover photo? Picscatter can help you easily create a great collage. Picscatter does not have pre-set sized templates, so you must bring the correct sized images to this software platform.
Timeline Cover Banner: www.timelinecoverbanner.com
This site is super easy to use. You can upload any image and the software converts it into a perfect cover photo. You can customize your image with text.
It’s time you created a branded Facebook cover photo!