Consistency is the first rule of building a strong brand. A consistent look and feel encourages a sense of trust and comfort in your audience. A consistent look will also build an easily recognizable image for your business.
A company that is inconsistent with their brand appears unprofessional and even untrustworthy.
Consistency in your brand starts with your visual assets: your website, social media, brochures, press kits, ads.
Having a brand style guide can assist you in aligning your visual identity in an efficient, consistent way.
What is a brand style guide? A brand style guide is your company’s rulebook for your image. It lists all versions of your logo, your colors, your preferred fonts, imagery and other visual assets. It should also include a set of standards for your brand’s values, voice, and written elements.
Having a style guide is a great way to make sure you are presenting a consistent message in all the places your brand appears.