Your business needs an active presence on social media. The thought of consistently creating and posting content can be overwhelming for many business owners.
Creating and publishing great content is a lot of work.
If you get organized and create a content calendar that you can stick to, having that amazing social media presence won’t be so daunting.
What is a social media calendar?
A social media calendar allows you to organize and create your content and develop your editorial strategy.
I recommend your calendar have a different page for each month. Use this monthly calendar to further breakdown your social media activities, depending on if you post daily, weekly, or just two days a week.
Your calendar should show who is responsible for which social media platform if you have several people working on your social media.
Your calendar will also allow you to make sure all your content is consistent across all the social media platforms you use. If you have a specific marketing campaign running, this calendar will keep you focused.
Don’t miss important dates
By having all your social media information in one place, you won’t miss an important holiday, campaign launch date or product release. Just populate your calendar with all the important dates.
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A social media calendar will help you make sure you don’t ignore one social media platform while just concentrating on another.
For each piece of social media content, assign which social media channels you will use this content on.
Take advantage of your calendar by writing blog ideas on dates. This will give you a starting place when it comes time to write your blog. Always make sure your blog title is engaging so you attract readers.
Social media is a great platform for promoting your brand and it’s free. It only requires your time to have an awesome social media presence!