I ask small business owners all the time why they aren’t on Twitter. Your customers are there so why aren’t you?
Twitter is a microblogging platform that gives business the opportunity to connect with and interact with customers in real time. Businesses can also check out what their competition is doing. Twitter is also a great place for businesses to follow industry thought leaders to stay on top of what’s happening in your industry. If you want to create relationships with journalists, Twitter is the place you should be.
Here are some statistics that should move you towards actively joining Twitter:
There are over 500 million Twitter users
208 is the average number of tweets per account
24.6 percent of Twitter accounts belong to journalists
Are you listening?
Some of your customers are in the 500 million Twitter users. If you want to know what your customers are saying about you, good and bad, you need to be on Twitter.
Happy customers will raise your brand awareness by tweeting good things about you. Unhappy customers only have 140 characters to rant about you, so that can be a good thing. But don’t let the bad tweets harm your brand reputation. Use Twitter to interact directly with your customers to fix what is wrong and to thank the happy customers for the nice things they’re saying about you.
Check out the competition
Don’t you want to know what and how your competition is doing? Twitter is a great platform for tracking your competitor’s performance. Looking at your competitors’ posts can give insights into possible new trends and other valuable information.
Engage and be social
Remember this is social media so you must be social. Engage your followers in conversations. Share quality content that will spark conversations and retweets.
Respond to comments so you can build relationships with your followers.
Are you ready to join Twitter now?