Timing is everything. You want to post on social media at the times your audience is around to see the posts. Naturally, the larger the audience that you can reach, the more opportunities you have to gain new followers and customers, boost engagement and drive traffic to your website.
So, when are the best times to post on social media?
It depends on the audience you’re trying to reach, the social media platforms you’re using, your marketing goals and the type of content you are posting.
While there is no perfect time to post, here are some tips that can help you find the best times for your business.
The best time to post to Facebook
Facebook has a complicated News Feed algorithm which makes is more difficult to get the timing right for posting. One good piece of news is that a Facebook post has a 90-minute ‘shelf life’ which increases the chances of it being seen by your followers.
Hootsuite’s research shows that the best times to post on Facebook is between 12:00 p.m. and 3:00 p.m. Monday, Wednesday, Thursday and Friday. And between 12:00 p.m. and 1:00 p.m. on Saturday and Sunday.
Remember, it’s always best to test different times and track your results using the data you can get from Facebook’s Page Insights to determine when your audience is viewing your Facebook posts.
The best time to post on Twitter
The ‘shelf life’ of a tweet is only 24 minutes. So, you have a small window of opportunity to reach your target audience.
According to Hubspot, the best times to post on Twitter are 12:00 p.m. and 3:00 pm., Monday to Friday.
The best time to post on Instagram
Instagram’s posts appear in feeds based on whether the audience will be interested in the content. This means that photos and videos with a lot of Likes and comments will be near the top of the feed.
Hootsuite says that the best time to post on Instagram is 12:00 p.m. to 1:00 p.m., Monday to Friday. Yes, it sure looks like everybody spends their lunch hour checking this site!
Other things you should consider
When trying to determine the best times to post on any social media platform, you need to think about time zones. If your target audience spans many time zones, that can affect your results.
If you are a B2C organization, you may see that posts published on the weekends get more traction. If you are a B2B company, your best results may be during working hours, Monday to Friday.
Use these times as a starting guide, but always measure your results to see if you really are posting at the right times for your audience.