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Getting social is an important marketing strategy for businesses today. Many businesses, large and small, struggle with how to effectively use social media as part of their marketing strategy.

Sometimes it’s as simple and easy as outsourcing your social media marketing to a marketing firm such as Blue Lilac Marketing Group. But if you want to do it yourself, here are some tips to use social media more effectively to market your business.

Take time write content

The social media platforms you are using will determine how much content you need to write. If you’re blogging, naturally your posts will be longer than a Twitter post which only allows 140 characters in a post.

But your messages should be consistent and all relate back to the marketing campaign you’re running.

I recommend business owners set aside a few hours a week to write, review, edit and post their content.


Write more content than you think you will need. When you have a good stockpile, you can schedule out further and you won’t have to write while you’re on vacation, attending a conference, or in the middle of a big client project.


Scheduling content in advance will save you a lot of time. While you’re away at a conference or on that coveted vacation, content will automatically be posted to your social media platforms.

Use your ‘downtime’ to plan future posts. This planning could be outlining your next blog post or reading an article about current trends in your industry (a great way to get ideas for future posts!).


If you have employees, brainstorm with them. Ideas evolve within groups and you never know where the next great marketing campaign will come from. Your employees know your business and may have great customer stories to tell or are able to share customer questions.


Study your analytics to determine if a campaign is successful or not. This will allow you to reflect on what went well and what you can improve on.

Look at your customer feedback around your campaigns. This might provide you with great testimonials, ideas for future products or even better marketing campaign ideas.

Be dedicated to posting on a schedule, write to your customers’ pain points and problems and study your analytics to increase your social media reach.

#socialmedia #content

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