I am often asked if blogging really works. I am amazed at the number of business owners that don’t have a blog.
Yes, blogging takes time. But if you don’t have the time, you can hire someone like Blue Lilac Marketing Group (formerly Blue Dog Marketing) to ghost-blog for you.
You make not think you’re a good writer. You may be right, but learning to write takes time and practice. What better way to practice than to write about something you’re passionate about….the business you own! Blogging is a fairly risk-free way to improve your writing skills and promote your business.
Here are some of the reasons I tell business owners they should have a blog.
Establish yourself as the expert
Blogging provides your readers with information and professional advice. When you provide your readers with free advice that can help them, they will start reading your blog on a regular basis and look to you as the expert.
To keep relevant information in front of your readers, you need to stay informed on what is new and happening in your industry…and you need to write about it. Have your readers learn something from you first before they see it in the news or online. You have that power to be THE EXPERT in your field!
Rank higher in searches
Your blog should be a part of your website. Adding new content to your website will help search engines remember that you exist and the new content will improve your website’s rank.
When you share your blog posts on social media you expose your expertise to a larger professional audience. By posting on LinkedIn, Facebook, and Twitter, you can generate more traffic to your website.
Stay in touch
Having a blog allows you to stay in touch with your customers. You can use the blog to wish them happy holidays, to let them know about a new product or service, or to invite them to an event you are holding.
I also recommend bloggers use their blogs in newsletters that they send out to their mailing list.
A blog isn’t a one-and-done thing. Blogs have many uses, so use them, and they will help you grow your business.