LinkedIn is more than just a place to look for a job. Today, people in every industry, at every stage in their career, are on LinkedIn.
This social media platform is a great place to meet clients, network with people in your industry and share what you’re doing professionally.
What is LinkedIn?
In case you’re new to LinkedIn, it’s a social media network for professionals. It’s the third most popular social media network in the world.
You can market yourself and your business on LinkedIn. Here are some tips to help you rock this social media platform.
Create a profile with a goal in mind
The foundation of every LinkedIn account is the personal profile. This is where people look first to find out about you. Most times, the profile reads like a resume….where you’ve worked, where you went to school.
When creating a LinkedIn profile for yourself as a business owner, think about what your goals are and who you are writing your profile for. Do you want to network with people in your field? Are you looking for speaking engagements? Do you want to attract new hires to your company? Do you want to gain new clients?
Based on this, tailor your profile to your target audience and include information that they will find relevant. If you’re looking for speaking opportunities, then list where you’ve presented recently along with the title of your presentation.
Use your proper name
This may sound basic but use your proper name. Don’t use a nickname. This is a professional social media site, not Facebook.
If you’ve earned any degrees, this is the place to brag, so put that Ph.D. or J.D. after your name!
Use a professional photo
Again, this is a professional networking site, so use a professional headshot.
The photo you use should allow you to project a professional and likable image.
Write a killer headline
You have 120 characters in which to make an impression and be found in searches. Your headline is also displayed when you come up in a search so make it relevant.
A friend of mine is a speaker. She’s won an award as a speaker. And she’s spoken in Canada, so that makes her an award winning, international speaker. That’s what her headline says. She’s looking for speaking opportunities so wouldn’t you seriously consider asking her to speak at your conference? That’s what a good headline can do for you.
Remember your goals for your profile. They should carry over into your headline.
Have a great summary
The summary is an overview of your profile. It should cover who you are, what you do, and what skills you offer and have a clear call to action. What do you wat the person reading your profile to do?
Write your summary in the first person so you come across as friendly and approachable.
Include a link to your website
LinkedIn is a great place to find new clients, so include a link to your website in your profile. This way people can learn more about what you do.
Create a business page
Showcase your business on LinkedIn with a free business page. You can post about your products and services and, again, add another link to your website.
Post your blogs
If you’ve read a few of my other blog posts, you know I’m a big proponent of blogging. LinkedIn is another great social media platform you can use to post your blogs. Show off your expertise to other professionals.
LinkedIn is a great tool to network with other people in your field and potential clients so make sure your profile shines to attract attention.