Most every business has a Facebook page. Do you? It’s a great way to let your customers know about your business, who you are and what you do.
But remember it’s social media and you have to be social. So, how do you start a conversation with customers on social media like Facebook?
Here are some foolproof ways to get that conversation started.
One of the best ways to start a conversation with your fans is to post a question.
Questions are a great way to promote your business and find out what your customers are thinking.
Asking a question can also give your social media a great boost. Every fan that engages with your post (likes, shares or comments on your post) boosts the number of people who also see your content because the engagement is shared in their newsfeed to all their friends.
What type of question should you post? Your question can be anything from asking for feedback on your latest product to a short survey.
Share tips and tricks
You’re the expert in your field, right? So share some of your knowledge with your fans. Post a short video or blog with some information that you think your readers would find helpful.
Are you a chef? Share a great recipe that you’ve found or a great kitchen shortcut that would save your readers time in the kitchen. Are you a hair stylist? Post a video of a great color that you just did for a customer.
Your fans want to get to know you and your company. If they know you and trust you, they will do business with you.
Use your Facebook page to show the behind the scenes parts of your company.
Highlight new (and old) employees. Post about charities that your business participates in.
Post testimonials from happy customers. Testimonials aren’t just for your website!
Do you have some great quotes that inspire you? Share them with your fans. Sometimes a great quote will resonate with your fans and increase your engagement.
Remember the social part of social media. If your fans are commenting, you need to follow up and continue the conversation.
Are you ready to start having conversations with your customers?