As a small business, you’ve spent a lot of money on a website. It’s not a case of ‘if you build it, they will come.’ You need to promote your website to increase your site traffic. One way to reach a wider audience is to promote your website on other sites. Here are some sites you can get your website on for free. Online Directories for Businesses Some online directories are local and others are high-profile platforms. They all pretty much work the same way. You submit your w

Search engines want to give web searchers the best results. You have to follow their ‘rules’ for your website to rank high in their search engine results pages. You certainly want your website to appear on page one, not page 10! Mobile-first Earlier in 2018, Google announced the mobile-first index. What this means is if you have both a desktop and mobile version of your website, Google will check out the mobile one first when deciding how to rank your website in the search re

Less really is more when it comes to website design. Sometimes people cram too much information on every page and navigation can be confusing. Having your website designed by an expert can eliminate so many design issues could clutter your site. Simple Websites Convert Better A simple website has room for your visitor’s eye to rest. The eye is drawn to the most important area of your page – your call to action. A home page cluttered with too many words makes it difficult for

Having a website built for your business costs a good deal of money. You want to get value for your investment. Knowing what your site visitors want from your site will allow you to give them exactly what they want. Here are some elements of your website that are key to keeping visitors happy. Easy Navigation Don’t make people dig through pages of information to get to where they want to go. If you navigation is intuitive and your shopping cart, if you sell online, is easy to

You’ve got a fabulous new website. That’s great. Now what? You need to drive people to visit your website. For small businesses, a website is an extension of their business. And for online stores, it’s the actual business. Here are some tips for driving traffic to your website. Email Marketing Start sending your customers, potential customers, and vendors a newsletter. It’s a great way to stay in touch, inform them of upcoming events, promotions and sales, and share blogs the

Is your website user-friendly? A user-friendly website is one that has the needs of the user in mind. Since nearly every business, large and small, has a website the online competition is fierce. If your website doesn’t provide a great user experience, users will leave and find another business. Your user experience doesn’t have to be complex. There are some basic things you can include on your website that will help your users have a positive experience interacting with your

It’s great to have an online presence but that great website won’t get your phone ringing. You need to promote your site in order to boost your reputation. Getting more exposure for your business and website doesn’t mean you must hire a marketing agency or purchase online banners and ads. You can do this marketing of your website yourself….for free. It’s just an investment of your time. I’m talking about outreach marketing. Outreach marketing is where you connect with blogger

Your website is how potential customers get to know your brand. This is where they can learn about your products or services and your company’s values. Your website is where they decide whether they should purchase from you. Your website may look fabulous but getting visitors there to see how awesome it is can be difficult. Here are some tips to increase traffic to your website. Use social media Today, social media drives a lot of sales for many companies. By increasing your

You want to optimize your online presence. To do this, you need to know who your audience is and what they are looking for. Armed with this information, you can shape your voice to address your website visitors’ needs, improve your website content and rank higher on searches. How do you get this information? Through Google Analytics. Analyzing your website traffic to understand your audience, their needs and what changes you need to make to your website to rank higher in sear