#socialmediatips

OUR BLOG

Aug 27, 2019

Create a Social Media Calendar

Your business is on several social media networks and you find it difficult to remember to post to each one. And you struggle with what to post. It does get easier to find content to post, especially when you’ve done it for a while. To create a social media calendar, you need to create enough content for a few weeks or more. We recommend using a scheduling tool such as Buffer or Hootsuite to create your social media calendar and schedule your content to all your social media

Aug 6, 2019

Nail Your Social Media Branding

Branding is important for any business. When it comes to social media branding for your business, you have so many pieces to tend to, from creating content to scheduling posts that are engaging and appropriate for your audience. You already laid the groundwork for your social media branding when you started your business. You had a logo designed for you, had business cards created and maybe even a website. Who is your audience? When you started out, you also gave a lot of tho

Mar 12, 2019

How To Develop Your Social Media Content

Do your social media posts feel stale? Here are some tips to create great content and acquire fans and eventually, customers. Cater to your audience Put yourself in your potential customers’ shoes and try to figure out what they would want to get out of a social post from your business. Consider a campaign Rather than doing one-off posts, consider creating a campaign that is drawn out over a period of time. Campaigns are more involved than regular posts and they’re usually ce

Jan 17, 2019

Instagram Stories - The Fun and Fleeting Way to Boost Your Brand

Instagram Stories provides an endless amount of enjoyment and entertainment for personal Instagrammers, but if you’ve got a business, it can play a major role in your social media promotional effort. Behind the scenes One of the best ways to utilize the immediacy and informality of Instagram Stories is to give your followers a behind-the-scenes glimpse of your business in action. Keep in mind that this feature is called ‘Stories,’ so you should build a narrative with your ima

Jan 8, 2019

The Social Media Trends for 2019

Social media is a wonderful way for businesses to connect with current and potential customers. Staying on top of what’s happening on social media, however, can be challenging for small business owners. Social media platforms are often changing their algorithms or how something works on their platforms. What worked yesterday may not work well today. If you don’t have an in-house social media expert, read on for information to keep you on track with your social media. Chronolo

Dec 13, 2018

Get The Most Out of Your Social Media

Have you shared your latest update to Facebook today? Did you also post your latest photo to Instagram? Did you share on Twitter? Have you uploaded your new video to YouTube? Have you uploaded your latest blog to LinkedIn? Did you respond to everybody that commented on your posts? Whew! This sounds exhausting. Yes, social media is incredibly valuable to your small business. If it’s done right, you can stay top of mind with current customers, reach new customers, and build you

Dec 4, 2018

How to Create an Outstanding Social Media Calendar

Today, all businesses, large and small, are using social media. Because your customers, potential customer, and your competition is on social media, it is imperative that your small business establish a dynamic social media presence and create a social media marketing strategy. Having a successful social media marketing strategy means you have and maintain an effective social media content calendar. Why you need a social media content calendar Your social media calendar shoul

Nov 13, 2018

How to Rock Your Social Media - Holiday Campaigns

Holidays are perfect times to launch timely marketing campaigns that focus on your products and services. Unlike newsjacking and trend riding, where you have to be careful and clever about everything you post, holidays are meant to be for unabashed salesmanship. Update Your Profile & Cover Pics Just like you might decorate your home or business for a holiday, you can do the same for your social profiles. Change your header or profile pics to match the holiday or simply add li

Oct 16, 2018

Schedule Your Social Media Efficiently

Scheduling your small business’ social media posts is an art….or rather a science. Scheduling is more than just the tools you use to publish your posts. Here are some ideas to plan and schedule your social media posts more efficiently. Creating a social media calendar does take some work and strategy. Create Content Categories Create a list of all the different types of content categories you plan to share. Content categories could be blogs, event promotions, holidays, indust

Oct 11, 2018

Great Social Media Posts Include Correctly Sized Images

As a small business owner, you need to present a polished, professional image to the world. This includes your presence on social media. By knowing the correct sizes needed for your social media posts, your pics will always be seen the way you intended. So, to have your business always looking its best, here are the social media image sizes that will ensure your images look fabulous on any social platform: Facebook On Facebook, it’s not only your post photos that matter. You

Mar 27, 2018

Which Social Media Platforms are Right for Your Business?

Social media marketing is a vital aspect of nearly every business because there are more than 2.8 billion people using social media worldwide. Social media increases your brand awareness, pushes traffic to your website, and improves customer experiences. So, the question isn’t whether you should be using social media for your business, but rather how to best use social media for your business. Here are some facts about the top three social media platforms to help you decide w

Mar 22, 2018

Conversation Requires People: How to Master the Art of Social Media Conversation

To get the most out of your social media efforts, you must learn to master the art of the social media conversation. Use the Right Platform If you’re using social media for your business, make sure you’re on the right social media platform. If your current and potential customers, vendors, and employees aren’t using the same platform as you, then they’re not getting all your information. Research where your audience is and use those platforms to reach your targets. Be Persona

Nov 9, 2017

Give Your Instagram Account a Boost!

Instagram is one of the most powerful social media platforms a small business can use. With over 700 million monthly active users, Instagram is the place to be. But what do you do if your posts are falling through the cracks and you aren’t reaching your target audience? Don’t worry! There are plenty of ways to increase your engagement and reach more fans. Here are some tips to help you boost your Instagram account. Post the right content Online, content is king! You need to f

Oct 3, 2017

3 Common Social Media Mistakes and How to Fix Them

It’s so easy to make mistakes on social media. Posting too much about your company or products can turn off followers. Not sticking to a schedule for your posts….so many things. Here are three common social media mistakes and how you can fix them. You don’t follow the 80/20 Rule Sounding too self-promotional in your posts will turn off your followers. Use the 80/20 Rule; it’s a great way to balance your social media posts. 80% of your posts should be: Expert tips and advice I