When you are starting your business, your marketing needs and budget are very different from an established business. For established companies, the general guideline for a marketing budget is a percentage of sales. When you’re starting out, you need to consider what marketing avenues you have identified in your business plan. You also need to determine which marketing methods will be most effective to reach your target audience. A marketing expert can certainly help with thi

As a small business owner, you probably spend as little as 2% of your revenue on marketing. Are you envious of larger companies that spend 9-12% of their revenue on marketing? It would be marvelous to have an unlimited, or at least larger, marketing budget. How can you do more with less? How much should you spend on marketing? Well, there is no magic number because each business is different. But, we can share some great tips on how you can stretch your marketing budget to yo