Is your business currently blogging? What are you writing about? Are you struggling with what to write about? The purpose of blogging is for you to answer the questions your audience is asking. I’d like to share some business topics with you that will hopefully inspire your next blogs. ‘Best Of’ Lists We all know and love the ‘Top Ten’ lists that Jimmy Fallon shares on late-night TV. Those lists are compelling and funny. You don’t have to be funny (you can, though, if you wan

When it comes to sharing your knowledge about your industry, one of the best ways to do it is by blogging. By sharing your expertise, you are seen as an authority in your field. Another benefit of having a blog is improved SEO (search engine optimization). Regular new content on your website raises you in online searches. Who doesn’t want their business’ website to be on page 1 of a search result? Getting readers to your blog can be challenging when starting out. By sharing y

You’re writing a blog for your business. Great! You know that having a blog is the best way to share your thoughts, tips, and advice with your customers and potential customers online. But, what if no one reads your blog posts? You’ve spent time and energy writing and posting these blogs. How do people actually find your blog amongst all that is on the web? Most people search for things online using a search engine, such as Google. To show up among the first page of search re

Blogging is an integral part of small business marketing. For your readers, it is a source of valuable content. Remember, people don’t just go online to make purchases. They search online for news and information. Blogging can be valuable for lead generation, rankings, and awareness. SEO (Search Engine Optimization) Having a blog helps drive traffic to your website which can grow your business. Search engines are always looking for new content. Having new content from your bl

Posting a blog just to post can leave your readers disappointed. If you don’t give them something interesting to read, they won’t return. Blogging with a clear strategy is very beneficial to your business. Here are three simple steps that will have you creating blogs that attract readers and generate quality leads. Define Your Target Audience Before you start writing, you must define who your ideal customer is and then ask questions about them. The questions to ask are: What

Great content is the backbone of successful branding. Producing great content for your blog several times a week or even just a couple of times a month can seem overwhelming. Do you ever feel stuck and don’t know what to write about? Writer’s block is real but we can help! Here’s a list of interesting and fun ideas for blog posts to inspire you so you won’t have to worry about writer’s block for a long time! The Big Reveal Share an exciting announcement. You’re launching a ne

Blogging is important to grow your business. It sets you up as an expert in your industry. A blog associated with your website also increases your website’s visibility. And a blog keeps you in front of your customers and potential customers. So, you know having a blog is essential to your business. But we’ve seen so many blogs that need help! Here are some common blogging blunders and ways to avoid them. Don’t write for the sake of writing The goal of your blog should be to

It can be challenging to get people to read and engage with your blog content. Several factors make a blog successful, but a compelling title is one of the most important. You can really hook your readers with the right title! So, how do you go about creating a catchy title that makes your audience want to read your post? Here are some tips to help. What makes a good title? Your blog title should be clean and easily understood so your readers know what to expect from your art

You’ve got a great website but not a lot of traffic. You’d also like to have more people aware of what you do. And you want to grow your business. How can you make these things happen? Start blogging! Increased visibility on search engines Blogs are a valuable tool in increasing your website’s visibility in online searches. Use your keywords in the title and body of your blogs. This makes it easy for search engines find and rank your content. Engage visitors Keep your readers

You’ve been writing and posting blogs consistently but no one is reading your blogs! There is more to having a successful blog than just writing good content. If your blog is struggling here are some tips to help you increase your readership. Share on social media Your blog should just reside on the blog page of your website. Social media platforms such as Facebook, LinkedIn and Twitter are great places to share your blog posts. You’ll reach all your fans and followers and ga

If you blog, you know that you must share your blog on all your social media channels. You want to get your content seen and social media is one of the best ways to get your blog read. Here is a simple guide to creating a killer social media strategy to get more people reading your blog. Map out a strategy Before you start any venture, it is important to map out a strategy. Where should you start? Check out what your competition is doing. Where are they sharing their content?

You’ve decided to start blogging. You know a blog can do so many things to help your business. It improves your website visibility, sets you up as an expert in your field, sways potential new clients to do business with you, and it can keep you in touch with your clients. Before you start writing your first blog, here are some blogging mistakes to avoid so your blog is well written and read by your followers. Don’t write a long blog post Longer isn’t always better when it com