Today’s consumers want more from a brand than a pretty logo and top-quality offerings – they want to know why your brand does what it...

For many consumers, color is an important factor when making a purchase. This is because color has a deep and often subconscious effect...

As a small business owner, you are always looking for ways to increase sales. Getting new customers is great but you should look at...

Branding isn’t marketing. Branding is who your business is, how you want to present your business, and what your business’ overall goals...

In last week’s post, I wrote about why it might be time to rebrand your business. Now, here are some tips on how to actually implement...

Has your business reached a point where your brand identity no longer aligns with your original vision or your efforts to grow are...

Branding is all the actions you take to influence people’s perception of your business, product or service. Basically, it’s the way your...

Some of the most popular companies, think Nike, McDonalds, Pepsi, successfully communicate their brands in an impactful and memorable...

Your brand image is how audience see your brand and how customers feel about their experience with you. Just like your brand’s...

Crafting a strong brand can be a long process for some businesses while others can get it done much quicker. No matter your timeframe,...

The colors you use for your brand are very important. They play a key role in how people feel about your brand and how recognizable and...

Your potential customers want to know about you so having a well-written bio in the About section of your website will help them get to...

Smart brands know they need to differentiate themselves from their competitors. To do this, they need to create a well-constructed band...

As a small business owner, you know how hard it is to get your brand out there. It can be a full-time job on its own and one you didn’t...

Branding is key to establishing your business’ identity with your audience. Branding helps you stand out from your competition. Branding...

When you are starting your own business, you don’t have a lot of money to spend on marketing your products or services. But marketing is...

Branding means different things to different people. Yes, your branding is your logo, colors, and fonts, but these are only pieces of...