Apr 21What is Your 'Why'?Today’s consumers want more from a brand than a pretty logo and top-quality offerings – they want to know why your brand does what it...
Mar 8Choosing the Right Colors for Your BusinessFor many consumers, color is an important factor when making a purchase. This is because color has a deep and often subconscious effect...
Jan 13Turn Your Customers into Brand Fanatics!As a small business owner, you are always looking for ways to increase sales. Getting new customers is great but you should look at...
Nov 9, 2021Branding Your Business for SuccessBranding isn’t marketing. Branding is who your business is, how you want to present your business, and what your business’ overall goals...
Sep 23, 2021How to RebrandIn last week’s post, I wrote about why it might be time to rebrand your business. Now, here are some tips on how to actually implement...
Sep 14, 2021Is It Time to Rebrand?Has your business reached a point where your brand identity no longer aligns with your original vision or your efforts to grow are...
Aug 24, 2021What is Branding?Branding is all the actions you take to influence people’s perception of your business, product or service. Basically, it’s the way your...
Aug 5, 2021Develop Your Corporate BrandSome of the most popular companies, think Nike, McDonalds, Pepsi, successfully communicate their brands in an impactful and memorable...
Jul 27, 2021What is a Brand Image?Your brand image is how audience see your brand and how customers feel about their experience with you. Just like your brand’s...
May 18, 2021Establish Your BrandCrafting a strong brand can be a long process for some businesses while others can get it done much quicker. No matter your timeframe,...
Feb 23, 2021How to Choose Your Brand ColorsThe colors you use for your brand are very important. They play a key role in how people feel about your brand and how recognizable and...
Oct 6, 2020Write a Great Bio for Your Website's About SectionYour potential customers want to know about you so having a well-written bio in the About section of your website will help them get to...
Oct 1, 2020Create a Brand Identity for Your Small BusinessSmart brands know they need to differentiate themselves from their competitors. To do this, they need to create a well-constructed band...
Sep 24, 2020Email Marketing for Brand RecognitionAs a small business owner, you know how hard it is to get your brand out there. It can be a full-time job on its own and one you didn’t...
Sep 15, 2020Why Branding Matters for Your BusinessBranding is key to establishing your business’ identity with your audience. Branding helps you stand out from your competition. Branding...
Sep 1, 2020Invest in Your Business with These Low-Budget Marketing IdeasWhen you are starting your own business, you don’t have a lot of money to spend on marketing your products or services. But marketing is...
Jun 2, 2020What is a Brand Anyway?Branding means different things to different people. Yes, your branding is your logo, colors, and fonts, but these are only pieces of...