How Much Should You Spend On Your Logo?
A logo is a symbol that represents your brand’s purpose and goals. It lives on all your printed products, business cards, social media...
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OUR BLOG
- Nov 9
Brand Awareness – What is it and how do you create it?
Strong brand awareness can help your business’s communications stand out in today’s overwhelming sea of advertising. Businesses of all...
- Apr 21
What is Your 'Why'?
Today’s consumers want more from a brand than a pretty logo and top-quality offerings – they want to know why your brand does what it...
- Mar 8
Choosing the Right Colors for Your Business
For many consumers, color is an important factor when making a purchase. This is because color has a deep and often subconscious effect...
- Jan 13
Turn Your Customers into Brand Fanatics!
As a small business owner, you are always looking for ways to increase sales. Getting new customers is great but you should look at...
- Nov 9, 2021
Branding Your Business for Success
Branding isn’t marketing. Branding is who your business is, how you want to present your business, and what your business’ overall goals...
- Sep 23, 2021
How to Rebrand
In last week’s post, I wrote about why it might be time to rebrand your business. Now, here are some tips on how to actually implement...
- Sep 14, 2021
Is It Time to Rebrand?
Has your business reached a point where your brand identity no longer aligns with your original vision or your efforts to grow are...
- Aug 24, 2021
What is Branding?
Branding is all the actions you take to influence people’s perception of your business, product or service. Basically, it’s the way your...
- Aug 5, 2021
Develop Your Corporate Brand
Some of the most popular companies, think Nike, McDonalds, Pepsi, successfully communicate their brands in an impactful and memorable...
- Jul 27, 2021
What is a Brand Image?
Your brand image is how audience see your brand and how customers feel about their experience with you. Just like your brand’s...
- May 18, 2021
Establish Your Brand
Crafting a strong brand can be a long process for some businesses while others can get it done much quicker. No matter your timeframe,...
- Feb 23, 2021
How to Choose Your Brand Colors
The colors you use for your brand are very important. They play a key role in how people feel about your brand and how recognizable and...
- Oct 6, 2020
Write a Great Bio for Your Website's About Section
Your potential customers want to know about you so having a well-written bio in the About section of your website will help them get to...
- Oct 1, 2020
Create a Brand Identity for Your Small Business
Smart brands know they need to differentiate themselves from their competitors. To do this, they need to create a well-constructed band...
- Sep 24, 2020
Email Marketing for Brand Recognition
As a small business owner, you know how hard it is to get your brand out there. It can be a full-time job on its own and one you didn’t...
- Sep 15, 2020
Why Branding Matters for Your Business
Branding is key to establishing your business’ identity with your audience. Branding helps you stand out from your competition. Branding...
- Sep 1, 2020
Invest in Your Business with These Low-Budget Marketing Ideas
When you are starting your own business, you don’t have a lot of money to spend on marketing your products or services. But marketing is...
- Jun 2, 2020
What is a Brand Anyway?
Branding means different things to different people. Yes, your branding is your logo, colors, and fonts, but these are only pieces of...