brand

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What is Brand Marketing?

What is Brand Marketing? The goal of marketing isn’t necessarily to get people to purchase your products or services. One key objective...

Grow Your Brand….Don’t Dilute It!

As your business grows, you build upon your success. Many businesses choose to expand their market and develop other revenue streams....

How Much Should You Spend On Your Logo?

A logo is a symbol that represents your brand’s purpose and goals. It lives on all your printed products, business cards, social media...

Brand Awareness – What is it and how do you create it?

Strong brand awareness can help your business’s communications stand out in today’s overwhelming sea of advertising. Businesses of all...

What is Your 'Why'?

Today’s consumers want more from a brand than a pretty logo and top-quality offerings – they want to know why your brand does what it...

Turn Your Customers into Brand Fanatics!

As a small business owner, you are always looking for ways to increase sales. Getting new customers is great but you should look at...

What is Branding?

Branding is all the actions you take to influence people’s perception of your business, product or service. Basically, it’s the way your...

What is a Brand Image?

Your brand image is how audience see your brand and how customers feel about their experience with you. Just like your brand’s...

Establish Your Brand

Crafting a strong brand can be a long process for some businesses while others can get it done much quicker. No matter your timeframe,...

Write a Great Bio for Your Website's About Section

Your potential customers want to know about you so having a well-written bio in the About section of your website will help them get to...

Create a Brand Identity for Your Small Business

Smart brands know they need to differentiate themselves from their competitors. To do this, they need to create a well-constructed band...

Email Marketing for Brand Recognition

As a small business owner, you know how hard it is to get your brand out there. It can be a full-time job on its own and one you didn’t...

Why Branding Matters for Your Business

Branding is key to establishing your business’ identity with your audience. Branding helps you stand out from your competition. Branding...

Invest in Your Business with These Low-Budget Marketing Ideas

When you are starting your own business, you don’t have a lot of money to spend on marketing your products or services. But marketing is...

What is a Brand Anyway?

Branding means different things to different people. Yes, your branding is your logo, colors, and fonts, but these are only pieces of...